Terms of Use

These Terms of Use ("Terms") constitute a legally binding agreement between you ("User", "you") and Apptivated Ltd., a company registered in England and Wales ("Hrefmatch", "we", "us"), operator of the platform accessible at hrefmatch.com.

By accessing or using Hrefmatch in any capacity — including browsing, registering, or purchasing a plan — you confirm that you have read, understood, and agree to be bound by these Terms in full.

If you do not agree, you must cease using the platform immediately.

Hrefmatch is a backlink exchange marketplace. We facilitate introductions between website owners who wish to exchange hyperlinks ("backlinks") for the purpose of improving their respective domain authority and search engine visibility.

Hrefmatch does not write, edit, or place content on any website. We do not operate as a content agency. Our sole function is to match compatible websites for the purpose of a mutual, direct backlink exchange between consenting website owners.

All editorial decisions — including whether to place a backlink, where to place it, and in what context — remain entirely the responsibility of the respective website owners.

Hrefmatch makes no warranty, express or implied, that use of the platform will result in improved search engine rankings, increased organic traffic, higher domain authority scores, or any other measurable SEO outcome.

Search engine algorithms are proprietary, opaque, and continuously evolving. The effect of any backlink exchange on any individual website's performance is inherently unpredictable and may be negligible, delayed, positive, negative, or neutral.

Any case studies, testimonials, or illustrative data shown on the platform represent individual outcomes and are not indicative of typical or guaranteed results. Past performance is not a reliable indicator of future results in any SEO context.

You acknowledge and accept that link exchange practices, including those facilitated by Hrefmatch, carry inherent risk of algorithmic or manual action by search engines, including but not limited to Google.

Google's Webmaster Guidelines expressly prohibit certain link schemes. While Hrefmatch is designed to facilitate natural-looking, editorially relevant exchanges, we cannot guarantee that any given exchange will be interpreted as compliant by any search engine's automated systems or human reviewers.

Consequences of search engine action may include, without limitation: a reduction in organic search rankings, removal of pages from search index, a manual penalty requiring disavowal and reconsideration requests, or permanent devaluation of affected links.

Hrefmatch accepts no liability for any search engine action taken against your website as a result of backlinks exchanged through the platform, whether discovered during your membership or after cancellation.

You warrant that you are the owner of, or have explicit authority to manage, any website you submit to the platform. Submitting websites you do not control is a material breach of these Terms.

You agree to use the platform only for lawful purposes and in a manner consistent with applicable laws and regulations, including those relating to spam, data protection, and intellectual property.

You must not use Hrefmatch to exchange links to websites that contain illegal content, malware, deceptive practices, hate speech, or content that violates the rights of any third party.

You are solely responsible for evaluating the suitability of any website proposed as a match and for conducting any due diligence you deem necessary before agreeing to an exchange.

All fees are stated in US Dollars and are exclusive of applicable taxes unless stated otherwise. By purchasing a plan, you authorise Hrefmatch to charge the applicable fee to your nominated payment method.

Subscription plans renew automatically at the end of each billing period unless cancelled before renewal. One-time access fees are non-recurring.

Due to the nature of early access and digital services, all fees are non-refundable except where required by applicable consumer protection law or at our sole discretion.

We reserve the right to modify pricing at any time. Changes to subscription pricing will be communicated with a minimum of 30 days' notice and will take effect at the start of your next billing period.

To the maximum extent permitted by applicable law, Hrefmatch (including its directors, employees, and contractors) shall not be liable for any indirect, incidental, consequential, special, or punitive damages arising out of or in connection with your use of the platform.

This includes, without limitation, loss of revenue, loss of organic traffic, loss of rankings, loss of data, or loss of business opportunity, even if Hrefmatch has been advised of the possibility of such damages.

Our aggregate liability to you for any claim arising out of these Terms shall not exceed the total fees paid by you to Hrefmatch in the three (3) months immediately preceding the event giving rise to the claim.

All intellectual property rights in the Hrefmatch platform — including its design, software, algorithms, trademarks, and content — are owned by or licensed to Apptivated Ltd. Nothing in these Terms grants you any rights in such property.

You retain ownership of all content on your website. By participating in the platform, you grant Hrefmatch a limited, non-exclusive licence to reference your domain name and website metadata for the purpose of operating the matching service.

We reserve the right to suspend or terminate your access to Hrefmatch at any time, with or without cause and with or without notice, including if we reasonably believe you have violated these Terms.

Upon termination, any active matches or pending exchanges may be cancelled without obligation on our part.

Provisions of these Terms that by their nature should survive termination — including Sections 03, 04, 07, and 10 — shall survive indefinitely.

These Terms are governed by and construed in accordance with the laws of England and Wales. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Nothing in this clause prevents Hrefmatch from seeking injunctive or other equitable relief in any jurisdiction where necessary to protect its intellectual property or confidential information.

We may update these Terms at any time. Material changes will be communicated by email and/or by a prominent notice on the platform at least 14 days before they take effect.

Your continued use of Hrefmatch after the effective date of any revised Terms constitutes your acceptance of the updated version.

For questions about these Terms, or to exercise any rights you may have, please contact us at:

Apptivated Ltd. contact@hrefmatch.com